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Another video I concepted, wrote, produced. Wish it was shorter…
Destroying appliances. Why not? My idea + I wrote the scripts for this series. (IMHO, I wish the video was a little shorter and snappier)
Infographic showing that Breville’s centrifugal juicers do the trick. I wrote the rest of the page too.
A Valentine’s Day email for Breville. The strategy was to drive people to Like them on Facebook. It worked.
This is a black and white print ad I wrote for the New York Food and Wine Festival program. The goal to filter the newly established brand messaging and voice through the cookie and Smart Oven lens.
A promotional video I wrote for Internet Cosmonaut, Andrew Davis.
Here are a series of mastheads that are designed to sit at the top of every category page at BrevilleUSA.com. I wrote them to sum up the benefit of each category in a much shorter way than the client provided.
Praise the Lard eBook
I produced and edited this eBook with the lovely locavore chef James Stolich out in San Francisco.
Case Study: Editorial Calendar Workshop Improves Efficiency and Doubles Leads
I wrote this case study to highlight the effectiveness of Tippingpoint Labs’ editorial calendar workshop. I have definitely seen how effective using newsroom techniques can be in driving content production in any industry.
Fresh Organic Honeydew vs. the Girly Drink Mystique
Here is the dessert course of a series of videos I conceived, wrote and produced for Scanpan USA. I also found and retained the services of the talent.
This is one of a series of Q&A videos I wrote with Breville’s designers. I am also the interviewer. They are great guys.
