Breville's Food Thinkers →
I wrote most of the story copy around these videos.
Some Mobile Websites: Auto and Consumer →
Praise the Lard eBook
I produced and edited this eBook with the lovely locavore chef James Stolich out in San Francisco. PRAISE THE LARD
Case Study: Editorial Calendar Workshop Improves...
I wrote this case study to highlight the effectiveness of Tippingpoint Labs’ editorial calendar workshop. I have definitely seen how effective using newsroom techniques can be in driving content production in any industry. Case Study: Editorial Calendar Workshop Improves Efficiency and Doubles Leads In October of 2009, NJ-based Fusionapps approached Tippingpoint Labs with a business...
Fresh Organic Honeydew vs. the Girly Drink...
I wrote this and published it on Foodthinkers.com. It picked up a bit of traction on Stumbleupon. Fresh Organic Honeydew vs. the Girly Drink Mystique Most of the time, bright-colored, sweet liqueurs are co-opted into so-called girly drinks. Cosmos, Fuzzy Navels, Sexes-on-the-Beach, Alcopops, Appletinis … you get the picture. Unless you’re going for a feminine vibe, it’s hard to get away...
The Television King Who Learned to Fly: Kalanithi... →
Editing, title and subtitle writing.
Your Workforce is Your Social Media Policy →
from Tippingpoint Labs The democratization of knowledge is a real phenomenon — thanks to the internet. Your company should be playing on this field in a big way. You should be mining your entire…
14 Things Everyone Should Know about Writing for... →
from Tippingpoint Labs 1. Understand: the web is not print Writing for the web is different from writing for other media. Different types of sites have different types of goals. On an eCommerce…
Blog Homepage Copy for Putnam Investments →
I was the lead writer in putting together the static content for this blog. In this case, I read through and selected appropriate content.
Social Media Experts Don’t Understand Social Media... →
from Tippingpoint Labs — Ghostwritten for Brett Virmalo It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a…
More Heroes and Sidekicks for Breville →
Breville Barista Express →
Homepage sidekick Short interactive banner copy.
5 Ways Sellsumers Could Impact Your Business →
from Tippingpoint Labs by Brett Virmalo We’re big fans of the free monthly reports from Trendwatching.com and enjoyed their April report on “Sellsumers.” Here’s their report…