May 2011
1 post
2 tags
May 16th
April 2011
10 posts
5 tags
Apr 4th
8 notes
2 tags
Praise the Lard eBook
I produced and edited this eBook with the lovely locavore chef James Stolich out in San Francisco. PRAISE THE LARD
Apr 4th
5 notes
2 tags
Case Study: Editorial Calendar Workshop Improves...
I wrote this case study to highlight the effectiveness of Tippingpoint Labs’ editorial calendar workshop. I have definitely seen how effective using newsroom techniques can be in driving content production in any industry. Case Study: Editorial Calendar Workshop Improves Efficiency and Doubles Leads In October of 2009, NJ-based Fusionapps approached Tippingpoint Labs with a business...
Apr 4th
3 tags
Fresh Organic Honeydew vs. the Girly Drink...
I wrote this and published it on Foodthinkers.com. It picked up a bit of traction on Stumbleupon.  Fresh Organic Honeydew vs. the Girly Drink Mystique Most of the time, bright-colored, sweet liqueurs are co-opted into so-called girly drinks. Cosmos, Fuzzy Navels, Sexes-on-the-Beach, Alcopops, Appletinis … you get the picture. Unless you’re going for a feminine vibe, it’s hard to get away...
Apr 4th
4 tags
Apr 4th
2 tags
Apr 4th
1 tag
Apr 4th
1 tag
Apr 4th
1 tag
Apr 3rd
2 tags
Apr 3rd
November 2010
1 post
1 tag
The Television King Who Learned to Fly: Kalanithi... →
Editing, title and subtitle writing.
Nov 1st
July 2010
8 posts
Blog Homepage Copy for Putnam Investments →
I was the lead writer in putting together the static content for this blog. In this case, I read through and selected appropriate content.
Jul 22nd
Your Workforce is Your Social Media Policy →
from Tippingpoint Labs The democratization of knowledge is a real phenomenon — thanks to the internet. Your company should be playing on this field in a big way. You should be mining your entire…
Jul 22nd
14 Things Everyone Should Know about Writing for... →
from Tippingpoint Labs 1. Understand: the web is not print Writing for the web is different from writing for other media. Different types of sites have different types of goals. On an eCommerce…
Jul 22nd
2 tags
Social Media Experts Don’t Understand Social Media... →
from Tippingpoint Labs — Ghostwritten for Brett Virmalo It seems like every time I meet with an agency, they bring along their social media experts. I’m not exactly sure what makes someone a…
Jul 22nd
1 note
More Heroes and Sidekicks for Breville →
Jul 22nd
Breville Barista Express →
Homepage sidekick Short interactive banner copy.
Jul 20th
5 Ways Sellsumers Could Impact Your Business →
from Tippingpoint Labs by Brett Virmalo We’re big fans of the free monthly reports from Trendwatching.com and enjoyed their April report on “Sellsumers.” Here’s their report…
Jul 19th
Some Mobile Websites: Auto and Consumer →
Jul 19th